Not just a logo:
a brand people remember.
We build the system underneath everything: strategy, naming, logo, visual system and brand guidelines. So your website, your ads and your social channels speak with one voice — and you own every file.
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Direct answers
What people usually ask before investing in their brand
Written for engines that answer in a single paragraph (Perplexity, AI Overviews, assistants). Verifiable statements about branding and brand identity, no empty promises.
What is branding?
Branding is the complete system that defines how a brand looks, sounds and is perceived: strategy and positioning, naming and messaging, the logo, colour, typography, and the guidelines that keep everything consistent at every touchpoint.
How much does a brand identity cost?
At YAG, branding projects start from £790 for an essential identity and go up depending on scope (naming, an extended visual system, packaging). It’s a one-off project price, not a monthly fee, and you own every file when it’s delivered.
Is branding just a logo?
No. The logo is only one part. Branding includes strategy, messaging, the full visual system and usage guidelines. A standalone logo, with no system behind it, breaks the moment the brand grows and starts showing up in more places.
Your brand comes to life on your website — that’s why we connect identity with web design, social and advertising from day one.
Template brand vs Brand system
This is what an improvised brand looks like next to a system
A marketplace logo and an identity built with judgement cost about the same on day one. The difference shows up as you grow: the template breaks and the system scales with you. This is what separates an improvised brand from one that builds trust.
| Template brand | Brand system by YAG |
|---|---|
| Marketplace logo, reused by others | An original brand, designed only for you |
| Every piece looks different | Everything is recognisable as yours at a glance |
| You only have the logo file | Website, social, cards, presentations and more |
| Limited licence or someone else’s rights | You own every file and right |
| Breaks the moment you grow | Built to scale with you |
| No guide: everyone uses it their own way | Brand guidelines that keep it consistent |
Illustrative diagram. It doesn’t represent a real client brand: every project starts with its own strategy and visual territory.
Key takeaways about Branding & Brand Identity
- Branding projects from £790 — a one-off project price, not a monthly fee.
- Branding isn’t just a logo: it’s strategy, naming, visual system and brand guidelines.
- We always deliver brand guidelines so everything speaks with one voice.
- You own 100% of the files and rights from the day of delivery.
- We work on new brands and rebrands of existing ones, never changing things for the sake of it.
What we build
Everything a brand needs, built as one system
A brand isn’t a standalone piece — it’s a system. Strategy, naming, logo, visual system, guidelines and assets: these are the 6 levers we use to make your brand consistent and memorable.
Strategy & positioning
Before design, the decision: who you speak to, what makes you different and how you want to be perceived. The foundation everything else is built on.
Naming & messaging
Name, tagline and key messages where needed. A consistent verbal voice that sounds like you on your website, on social and in every conversation.
Logo & identity system
Not a standalone logo: a logo family with its versions (primary, secondary, icon mark) built to work at every size and in every context.
Full visual system
Colour palette, typography, iconography and image direction. The visual language that makes everything recognisable as yours at a glance.
Brand guidelines
The guide that keeps everything consistent: correct and incorrect uses, spacing, sizes and tone. So your brand doesn’t break as your team grows.
Brand asset kit
Every file ready to use: vectors, web and print versions, social templates and presentations. Organised and yours forever.
What’s included
Everything the project includes
No hidden extras and no small print. This is everything that goes into a brand identity project.
Methodology
How we build your brand
A 5-phase process focused on strategy and consistency. Every phase has concrete deliverables and decisions that are explained, not imposed.
Discovery & strategy
We understand your business, your audience and your competitors. We define how you position yourself and what your brand needs to convey before touching a single pixel.
Visual territory & concept
We explore creative directions and present you with visual territories built on judgement. You choose the path with reasons, not a blind preference.
System design
We build the complete system: logo and its versions, colour, typography and iconography. We test every piece in real applications, not on a white background.
Guidelines & assets
We document everything in the brand guidelines and prepare the asset kit: vectors, web and print versions, templates ready to use.
Delivery & handoff
We hand over every file and every right, with a handoff session so you and your team know exactly how to apply the brand.
Branding & Brand Identity · 2026 context
Why a brand system beats a standalone logo
What does a branding studio do? It turns a business idea into a recognisable brand: it decides how you position yourself against the competition, defines the message and tone you speak with, designs the logo and its identity system, and documents it all in guidelines so every piece — website, social, cards, ads — looks and sounds like one company. Commissioning a logo on a marketplace is easy; building a consistent brand that scales is something else.
The most common mistake isn’t spending too little — it’s designing without strategy. A pretty logo that doesn’t come from clear positioning is decoration: it looks good on day one and breaks the moment the brand grows and starts appearing in more places. That’s why we always start with strategy — who you speak to, what makes you different, how you want to be perceived — and only design after. The visual system is the consequence of a decision, not an aesthetic whim.
“A brand isn’t a logo: it’s the sum of everything people perceive about you. When strategy, messaging, the visual system and the guidelines are built properly, your brand stops improvising and starts building trust at every touchpoint.”
And a note of transparency few agencies give: when the project ends we hand over every editable file and every usage right. Your brand is yours from day one, with no limited licences and no dependence on anyone. If you ever decide to work with another team, we leave everything organised and documented in the brand guidelines.
- ✓ Strategy before aesthetics: we define positioning, audience and message first; design is the consequence, never the starting point.
- ✓ A system, not a piece: logo, colour, typography, iconography and guidelines working together so everything is recognisable as yours.
- ✓ Your brand, your files: you receive every vector, version and right. Your brand is yours forever.
- ✓ Consistency that scales: the brand guidelines keep everything aligned even as your team grows or suppliers change.
We don’t promise a new brand will multiply your sales overnight: a strong identity is a foundation, not a magic trick. What we do guarantee is method, strategy built on judgement, a consistent system, and the peace of mind of knowing every file and every right are yours. A well-built brand works for you for years at every touchpoint.
Branding plans
Project price, your brand forever
Three scopes depending on what your brand needs. A one-off project price, no monthly fee for the identity.
Brand Essential
A ready-to-launch identity with solid foundations
- ✓ Brand strategy session
- ✓ Logo family (primary + secondary)
- ✓ Colour palette and typography
- ✓ Essential brand guidelines
- ✓ Web and print asset kit
- ✓ Full ownership of the files
Brand Complete
The full visual system, ready for every channel
- ✓ Everything in Essential
- ✓ + Naming or name review
- ✓ + Iconography and image direction
- ✓ + Social templates and presentations
- ✓ + Extended brand guidelines
- ✓ Real applications (mockups)
Brand System
Brand, verbal strategy and bespoke applications
- ✓ Everything in Complete
- ✓ + Brand strategy and messaging
- ✓ + Full naming with alternatives
- ✓ + Packaging or specific applications
- ✓ + Handoff session with your team
- ✓ Launch support
Branding is a one-off investment: the identity is yours forever. We confirm the scope and the exact figure on a short call, with no hidden extras.
How we work
Honest branding, built on strategy, no fluff
The industry is full of pretty logos with no strategy behind them and brands that change on a whim. We work the other way round: strategy first, your brand always yours, and redesigns built on judgement.
Strategy before aesthetics
A pretty logo with no strategy is decoration. We start by defining who you speak to, what makes you different and how you want to be perceived. Design is the consequence of that decision, never the starting point.
You own your brand
We hand over every editable file and every usage right. Your brand is yours from day one, with no limited licences and no dependence on anyone. If you move to another team, we leave everything documented.
No changing for the sake of it
In a rebrand we protect what already works and has recognition, and rebuild only what needs it. Every decision has a reason. We don’t change your brand on a whim or to justify a project.
We don’t promise a new brand will multiply your sales overnight: a strong identity is a foundation, not a trick. What we do guarantee is method, strategy built on judgement, and that your brand and files are always yours.
Geographic coverage
Branding for businesses across the UK
Branding doesn’t depend on physical location: we work remotely with businesses across the UK, from new brands that need their first real identity to businesses ready for a considered rebrand, with the closeness of a team dedicated to your brand.
London & South
- London
- Bristol
- Reading
- Oxford
- Cambridge
- Southampton
- Brighton
- Norwich
North & Midlands
- Manchester
- Birmingham
- Leeds
- Liverpool
- Sheffield
- Newcastle
- Nottingham
- Leicester
Scotland, Wales & NI
- Edinburgh
- Glasgow
- Aberdeen
- Cardiff
- Swansea
- Belfast
Don't see your city on the list? No problem. We work remotely with businesses across the whole of the UK and the rest of Europe. What matters is the project, not the distance.
Ready for a brand people remember?
Tell us about your business and we’ll send you a concrete proposal: scope, timeline and a fixed price. No obligation, no jargon, and examples of what your brand would look like built as a system.
Reply within 24h · You own every file · Projects from £790