Turn your list into
recurring revenue.
Most businesses have a dormant contact list and a CRM nobody uses. We build your email marketing and automations — welcome flows, basket recovery, reactivation and post-purchase — connected to your CRM, so every contact moves towards a sale on its own while you focus on the business.
Prefer to talk? +34 680 762 331 · Mon–Fri 9am–7pm CET
- Years in automation
- Projects delivered
- CRM/email integrations
- Flows work
Direct answers
What CEOs and marketing leads usually ask
Formatted for engines that answer in a single paragraph (Perplexity, AI Overviews, assistants). Verifiable statements about email marketing and automation, no empty promises.
What is email marketing and automation?
Email marketing with automationmeans sending the right message to the right person at the right time, automatically, connecting your contact list to your CRM and your website. It isn't sending one-off newsletters — it's a system of flows that follows each contact from the moment they discover you to when they buy, and buy again.
When does it make sense to invest in email and CRM?
When you already have a contact list or traffic that leaves without buying, when you sell online and lose baskets, or when your CRM is a dead spreadsheet nobody uses. Email is the channel with the best return because the list is yours — you don't depend on anyone's algorithm. Waking it up with automated flows is usually the most cost-effective marketing investment available.
What's included in the first month?
An audit of your list, your CRM and your current sends, a flow strategy aligned with your business, implementation of the welcome flow and CRM connection, and deliverability setup (SPF, DKIM, DMARC). The deliverable is a system that starts working on its own, not a one-off send.
Email converts better when the landing page converts too — there's no point driving the click if the website doesn't close the sale.
Dormant list vs. a system that sells
A contact list without a system is money sitting idle
The problem usually isn't a lack of contacts — it's not having a system that works with them. One-off newsletters, a dead CRM and emails landing in spam leave revenue on the table. Automation turns that list into a channel that sells on its own.
| Without professional email/CRM | With YAG email marketing |
|---|---|
| You send one-off newsletters whenever you remember | Automated flows that work 24/7 without you stepping in |
| Your CRM is a contact sheet nobody updates | A living CRM, segmented and connected to email and your website |
| You treat your whole list the same way | Behavioural segmentation: the right message to each person |
| Your emails land in spam and you don't know it | Careful deliverability: SPF, DKIM, DMARC and domain reputation |
| You don't know what revenue your email generates | Revenue attribution by flow, campaign and segment |
Illustrative diagram of an automation panel. Does not represent a real client's data: every project starts from its own list and CRM audit.
Key takeaways about email marketing and automation
- Email marketing with automation turns a contact list into recurring revenue through flows that work on their own.
- A CRM connected to email lets you segment by behaviour and send the right message to each person at the right time.
- The highest-impact flows are welcome, abandoned basket recovery, win-back for inactive contacts and post-purchase.
- Deliverability (SPF, DKIM, DMARC and domain reputation) decides whether your emails land in the inbox or in spam.
- Email is the channel with the best return when it's measured properly and consent is respected: the list is yours, you don't depend on anyone's algorithm.
What's included
A full email marketing and CRM service
It's not just sending emails. Email that performs has strategy, automation, segmentation and deliverability behind it. These are the six levers we use to turn your list into revenue.
Strategy and email flows
We design the flows that actually move the needle: welcome, basket recovery, win-back for inactive contacts and post-purchase. Emails that work 24/7 without you sending them by hand.
Connected CRM
We connect your CRM (Twenty, HubSpot, Brevo) with your website and email so every contact has their history, segment and status in one place. A living CRM, not a dead spreadsheet.
Marketing automation
We build automations with n8n and your email platform: behaviour-based triggers, multi-channel (email, WhatsApp) and connections to your other tools. The flow works for you.
Segmentation and personalisation
We split your list by behaviour, interest and customer lifecycle stage to send the right message to each person. Real personalisation is what separates email that sells from spam.
Deliverability
We configure SPF, DKIM and DMARC, look after your domain reputation and warm up sending so your emails land in the inbox, not spam. Without deliverability, nothing else matters.
Reporting and GDPR
We measure what matters — opens, clicks and attributed revenue — and set up consent and data management in line with GDPR. Email that performs and complies, no small print.
Methodology
How we build your email marketing
A five-phase process focused on real results and deliverability. No hype, no vanity metrics. Every phase has concrete deliverables.
List and CRM audit
We review your contact list, your CRM and your current sends to spot inactive contacts, missing segmentation, deliverability issues and automation opportunities. You can't build without knowing your starting point.
Strategy and flow design
We define which automated flows add the most value to your business — welcome, basket, reactivation, post-purchase — and how they connect to your CRM and website. A clear strategy before building anything.
Implementation and integration
We build the flows in your email platform, connect the CRM and the automations with n8n, and link everything to your website and other tools. Documented, not a black box.
Deliverability and QA
We configure SPF, DKIM and DMARC, test every flow in real scenarios and look after sending reputation until we confirm emails land in the inbox. The phase almost nobody does.
Measurement and iteration
We connect real metrics — opens, clicks and revenue per flow — into dashboards you can actually understand, and adjust the automation as your business evolves. Email is a living system.
Email marketing and automation · 2026 context
Why email and CRM are the channel with the best return
What is email marketing with automation?It's the practice of sending the right message to the right person at the right time, automatically, connecting your contact list to your CRM and your website. It isn't sending one-off newsletters — it's building a system of flows that follows each contact from the moment they discover you to when they buy, and buy again.
The most common problem isn't a lack of contacts, but a dormant list. An unsegmented database, a CRM nobody updates and emails landing in spam leave revenue on the table every day. And unlike paid advertising, where you depend on the algorithm and pay for every click, your email list is an asset that is genuinely yours — worked properly, it sells on its own.
“Your email list is the one marketing asset that's truly yours: you don't depend on anyone's algorithm. Most businesses leave it dormant. Our job is to wake it up with automated flows, honest segmentation and careful deliverability. Email isn't spam — it's the channel that respects the recipient most, and performs best, when it's done properly.”
Our methodology always starts with an audit of your list and your CRM, and a flow strategy before building anything. Then we implement, integrate with n8n and, above all, look after deliverability: the best flow in the world is worthless if the email never reaches the inbox. It's the phase almost nobody does, and the one that separates email that sells from email that ends up in spam.
- ✓ Flows that work on their own: welcome, basket, win-back and post-purchase, built once and performing continuously.
- ✓ A connected, living CRM: every contact with their history, their segment and their status, linked to email and your website.
- ✓ Careful deliverability: SPF, DKIM, DMARC and domain reputation to reach the inbox, not spam.
- ✓ Measured revenue: attribution by flow, campaign and segment, not vanity metrics.
A note of honesty few agencies give: email performs according to the quality of your list, your offer and your product. We don't multiply sales by magic, or buy lists to inflate numbers — that burns your domain and your brand. What we do is build an honest, automated, measurable system, and tell you clearly what depends on technique and what depends on your value proposition.
Email and automation plans
A fixed quote, a list that sells on its own
Three plans depending on the maturity of your email and your CRM. We confirm a fixed quote within 24 hours of a briefing call — no lock-in, no small print.
Email Essential
Platform, base flows and connected CRM
- ✓ List and CRM audit
- ✓ Email platform configuration
- ✓ Welcome and capture flow
- ✓ Connected CRM and base segments
- ✓ Deliverability: SPF, DKIM, DMARC
- ✓ Support and maintenance
Automation Pro
Full flows and multi-channel automation
- ✓ Everything in Email Essential
- ✓ Basket, win-back and post-purchase flows
- ✓ Automation with n8n (multi-channel)
- ✓ Advanced behavioural segmentation
- ✓ Dashboards for opens, clicks and revenue
- ✓ Ongoing flow optimisation
CRM & Revenue Enterprise
A complete email and CRM programme
- ✓ Everything in Automation Pro
- ✓ Dedicated automation specialist
- ✓ Bespoke CRM (Twenty / HubSpot)
- ✓ Lead scoring and sales integration
- ✓ Attributed revenue reporting
- ✓ Fortnightly strategy sessions
How we work
Email that respects, not spam
The industry is full of people buying lists and flooding inboxes. We work the other way round: consent first, careful deliverability, and we tell you honestly what depends on your offer.
Privacy-first and GDPR
We only work with contacts who have given consent. We set up sign-up, unsubscribe and preference management in line with current regulation. We never buy lists or send spam — that burns your domain and your brand.
Your list and your CRM are yours
The email accounts, the CRM and the contacts are yours, not ours. We document the flows and integrations so your system never gets trapped in a black box or depends on us.
Total transparency
We tell you honestly what results depend on the quality of your list and your offer, and what we can improve with technique. We don't promise magic numbers: email that performs, is measured, and complies with the law.
We don't promise to multiply your sales by magic: email performs according to the quality of your list, your offer and your product. What we do guarantee is method, real automation, careful deliverability and absolute respect for privacy.
Geographic coverage
Email marketing and automation for UK businesses
Email and automation don't depend on physical location: we operate remotely with UK-wide and international reach, with the closeness of a team dedicated to your account.
London & South
- London
- Bristol
- Reading
- Oxford
- Cambridge
- Southampton
- Brighton
- Norwich
North & Midlands
- Manchester
- Birmingham
- Leeds
- Liverpool
- Sheffield
- Newcastle
- Nottingham
- Leicester
Scotland, Wales & NI
- Edinburgh
- Glasgow
- Aberdeen
- Cardiff
- Swansea
- Belfast
Don't see your city on the list? No problem. We work remotely with businesses across the whole of the UK and the rest of Europe. What matters is the project, not the distance.
Got a dormant list and a CRM nobody uses?
We'll run a free email and CRM audit: reviewing your list, your sending platform and your CRM, spotting the flows you're missing, and showing you how to turn your contacts into recurring revenue.
Reply within 24h · No-obligation audit · Your list is yours · No lock-in