Google Ads campaigns that generate
customers, not just clicks.
We manage your Google Ads investment as a system: real tracking before spending, optimisation every week, and reporting you actually understand. Your account and your data always stay yours.
Prefer to talk? +34 680 762 331 · Mon–Fri 9am–7pm CET
- Years managing Google Ads
- Optimisations per year
- Target ROAS on Shopping
- Account access
Direct answers
What UK businesses ask before investing in Google Ads
Formatted for engines that answer in a single paragraph (Perplexity, AI Overviews, assistants). Verifiable statements about Google Ads management, no empty promises.
What is Google Ads management?
It is the creation, optimisation and ongoing control of your Google advertising campaigns — Search, Shopping, Display, YouTube and Maps — so every pound spent generates the maximum number of customers at the lowest possible cost per conversion.
How much does it cost?
We confirm a fixed monthly management fee after reviewing your account and sector. Ad spend is paid separately, directly to Google, and we recommend a minimum budget that gives the optimisation enough data to work with.
How long before we see results?
The first conversions usually arrive within days, but the algorithm needs two to four weeks of data to stabilise the cost per conversion. That's why we measure in time windows, never by the first click.
Without reliable tracking, there is no real optimisation — that's why we set up server-side measurement before spending a penny on media.
Unmanaged account vs. managed account
This is how budget burns in an abandoned account
The problem is rarely spending too little — it's spending without control. Irrelevant clicks, bids left on autopilot and campaigns nobody can attribute to a customer leave money on the table every day. Managing the account as a system turns that spend into measurable return.
| Unmanaged account | Account managed by YAG |
|---|---|
| Budget wasted on irrelevant clicks | Negative keywords and audiences refined every week |
| Manual bidding or set-and-forget autopilot | Smart Bidding towards a CPA or ROAS target |
| No idea which campaign brings in customers | Server-side tracking that attributes every conversion |
| Confusing or non-existent reporting | Looker Studio dashboard plus a monthly call |
| “You're locked into the agency” | Full access to your own account, the data is yours |
Illustrative diagram. Does not represent a real client's data: every account starts from its own audit and its own CPA/ROAS targets.
Key takeaways about Google Ads management
- A fixed monthly management fee — ad spend is paid separately, directly to Google.
- We set up server-side tracking (GTM, GA4, Conversions API) before spending on media.
- Real weekly optimisation: bids, negative keywords, audiences and creative.
- We work on your own account via MCC access: you keep the history and full control.
- No abusive lock-in: if there is no return after three months, you leave without penalty.
Formats we manage
Every Google Ads format, with its own strategy
It's not all Search. Search, Shopping, Performance Max, Display, YouTube, Local and remarketing each serve a different objective. These are the six levers we use to make your spend perform.
Search Network
We capture people already searching for what you sell. Ads built around transactional keywords with strong buying intent.
Shopping + Performance Max
For eCommerce: a healthy product feed and Performance Max campaigns spanning Search, Shopping, Display and YouTube, optimised for ROAS.
Display + YouTube
Awareness and demand generation across the Display Network and YouTube video ads, reaching people before they search.
Local · Maps
Local ads on Google Maps and Search for businesses with a physical location that want calls and visits.
Dynamic remarketing
We bring back visitors who didn't convert, with segmented audiences and messaging based on what they viewed.
Smart Bidding + CRO
Automated bidding towards a CPA or ROAS target, plus landing page optimisation so the paid click actually converts.
What's included
Everything included in the management fee
No hidden extras, no small print. This is what's covered by the management fee, month after month.
Methodology
How we manage your Google Ads campaigns
A five-phase process focused on real return and honest tracking. No hype, no set-and-forget autopilot. Every phase has concrete deliverables.
Audit and objectives
We review your account (or set one up), define real business objectives and the CPA/ROAS target worth investing towards.
Tracking before spend
We set up server-side measurement (GTM, GA4, Conversions API) before spending a penny. Without reliable tracking, there is no real optimisation.
Structure and launch
We build campaigns around intent, with keywords, negatives, audiences and creative. We start with what converts best.
Weekly optimisation
Every week we adjust bids, negatives, audiences and ads based on real data. The account never sits on autopilot.
Reporting and review
A Looker Studio dashboard always available, plus a monthly call where we explain what happened, what changed and what's next.
Google Ads management · 2026 context
Why professional management beats “publish and pray”
What does a Google Ads agency actually do? It turns an ad account into a measurable system: structuring campaigns around search intent, controlling bids with goal-based Smart Bidding, cleaning up traffic with negative keywords and, above all, measuring every conversion to know which campaign brings in customers and which one just spends. Creating an ad and hitting publish is easy; making every pound work is a different thing entirely.
The most expensive mistake is rarely spending too little — it's spending blind. Without reliable tracking, optimising is guesswork: you don't know which keyword converts, which ad works or how much each customer actually costs you. That's why we set up server-side measurement — GTM, GA4 and Conversions API — before spending a penny on media. Without clean data, Google's algorithm learns from noise and cost per conversion spikes.
“Google Ads isn't magic or autopilot. It's honest tracking, weekly optimisation on real data and total transparency: your account, your data, your history. When all of that is done properly, every pound invested stops being a cost and becomes a measurable return.”
And a note of transparency few agencies give: we always work on your own account via MCC, never a parallel account that locks you into us. The conversion history, the algorithm's learning and the data are yours from day one. If at any point you decide to continue on your own, we hand everything over clean and documented.
- ✓ Tracking before spend: server-side GTM, GA4 and Conversions API set up before investing in media, because without reliable measurement there is no real optimisation.
- ✓ Real weekly optimisation: bids, negative keywords, audiences and creative adjusted based on data, never an account left on autopilot.
- ✓ Your account, your data: we work via MCC on your own account, so you keep the history and full access, always.
- ✓ Reporting you actually understand: a Looker Studio dashboard and a monthly call where we explain what happened, what changed and what's next.
We don't promise magic rankings or a guaranteed overnight return: the algorithm needs weeks of data to stabilise cost per conversion, and we say that clearly. What we do guarantee is method, honest tracking, constant optimisation and the peace of mind that your account and your data are always yours. If after three months of correct measurement there is no return, you leave without penalty.
Google Ads management plans
A fixed quote, your ad spend always separate
Three plans depending on the scope of your campaigns. We confirm a fixed quote within 24 hours of your briefing, no obligation. No abusive lock-in, no small print.
Essential
Professional Search with tracking and weekly optimisation
- ✓ One Google Ads account
- ✓ Search Network campaigns
- ✓ GTM + GA4 tracking setup
- ✓ Smart Bidding + negative keywords
- ✓ Weekly optimisation
- ✓ Monthly Looker Studio dashboard
- ✓ Monthly review call
Growth
Search + Shopping/PMax + remarketing with CRO
- ✓ Everything in Essential
- ✓ + Shopping / Performance Max
- ✓ + Dynamic remarketing
- ✓ + Server-side Conversions API
- ✓ + Landing page optimisation (CRO)
- ✓ Audiences and customer match
- ✓ Priority support
Full-Funnel
Coordinated multi-channel with a dedicated strategist
- ✓ Everything in Growth
- ✓ + Display + YouTube
- ✓ + Coordinated multi-channel
- ✓ + eCommerce feed management
- ✓ + Advanced reporting and attribution
- ✓ + Ongoing creative testing
- ✓ Dedicated strategist
Ad spend is separate and paid directly to Google by you. The fee covers only the professional management of your campaigns.
How we work
Honest Google Ads, no account hostage-taking
The industry is full of agencies promising magic results and locking you into an account they control. We work the other way round: tracking before spend, your account always yours, and no abusive lock-in.
Tracking before spend
We set up server-side measurement (GTM, GA4, Conversions API) before investing a penny in media. Without reliable tracking, optimising is guesswork and cost per conversion spikes. We measure properly first, then we spend.
Your account, your data
We work via MCC on your own Google Ads account, never a parallel account that locks you into us. The conversion history, the algorithm's learning and the data are yours from day one.
No abusive lock-in
If after three months with correct tracking there is no return, you can leave without penalty and we hand over a clean, documented account. We earn our place every month with results, not with a contract that traps you.
We don't promise magic rankings or a guaranteed overnight return: the algorithm needs weeks of data. What we do guarantee is method, honest tracking, constant optimisation and that your account and your data are always yours.
Geographic coverage
Google Ads management for UK businesses
Campaign management doesn't depend on physical location: we operate remotely across the whole UK and internationally, with geo-specific targeting by area and the closeness of a team dedicated to your account.
London & South
- London
- Bristol
- Reading
- Oxford
- Cambridge
- Southampton
- Brighton
- Norwich
North & Midlands
- Manchester
- Birmingham
- Leeds
- Liverpool
- Sheffield
- Newcastle
- Nottingham
- Leicester
Scotland, Wales & NI
- Edinburgh
- Glasgow
- Aberdeen
- Cardiff
- Swansea
- Belfast
Don't see your city on the list? No problem. We work remotely with businesses across the whole of the UK and the rest of Europe. What matters is the project, not the distance.
Ready to make every pound on Google work?
We'll run a free audit of your account: reviewing your campaign structure, your tracking, your bids and your negative keywords, and showing you exactly where budget is leaking and what a properly managed account would look like.
Reply within 24h · No abusive lock-in · Your account, your data