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Google Ads agency / London + UK

Google Ads management for London businesses.

Paid search built around demand, a measurable conversion path and an account your business keeps. Start controlled, learn from real search terms and expand only when the evidence supports it.

Request an account review See the management scope
  • London priority
  • UK-wide remote delivery
  • No London office claimed

01Your accountBilling, history and access stay with your business.

02Your media spendPaid directly to Google, separate from management.

03Tracking firstOptimisation follows an agreed conversion definition.

Before spend / 01

Four questions before a London campaign earns more budget.

  1. 01

    What demand are we buying?

    The search terms, locations and commercial intent that deserve budget.

  2. 02

    What counts as a conversion?

    A defined action that can be checked beyond an advertising-platform click.

  3. 03

    Where does the click land?

    A relevant page with a clear offer, credible evidence and a usable next step.

  4. 04

    Who owns the account?

    Your business keeps billing, history, access and the final handover.

Campaign architecture / 02

Use the smallest campaign system that can answer the commercial question.

Search, Shopping, Performance Max and remarketing are routes, not products to add by default. The right mix depends on demand, feed quality, consent, conversion evidence and budget.

01 / SEARCH

Search campaigns

Capture existing demand with tightly grouped intent, negative keywords, location controls and landing pages that answer the same decision.

BEST FITClear services, products and high-intent searches

02 / SHOP

Shopping and Performance Max

Use a governed product feed, conversion data and asset controls. Performance Max is treated as a system to supervise, not a substitute for strategy.

BEST FITE-commerce with a viable feed and measurable sales path

03 / RETURN

Remarketing

Reconnect with visitors only when the audience, consent and message have a defensible role in the buying journey.

BEST FITLonger decisions and meaningful repeat visits

04 / PAGE

Landing-page and measurement review

Diagnose the route after the click, the form or purchase event and the gaps that make campaign reporting unreliable.

BEST FITEvery account before scale

UK launch management

£199/month

A low entry price with a deliberately narrow first scope.

Start with one prioritised Google Ads channel and agreed reporting. The written quote fixes the deliverables, timing and management fee. Advertising media spend remains separate and is paid directly to Google.

  • Initial account and conversion-path review
  • One prioritised Google Ads channel at launch
  • Campaign structure, locations and exclusions
  • Search-term and negative-keyword decisions
Scope the first month View all launch rates

Management cycle / 03

Five decisions from demand review to monthly evidence.

  1. 01

    Demand and account review

    We review the offer, search demand, current account, landing pages and the conversion action that should guide decisions.

  2. 02

    Measurement contract

    We agree what counts as a meaningful conversion and verify the available tracking before optimising towards it.

  3. 03

    Controlled launch

    We build the smallest useful campaign structure, with intent groups, exclusions, locations, assets and a documented budget boundary.

  4. 04

    Weekly decision cycle

    Search terms, spend, conversion quality and landing-page signals shape the next change. The account is not left on unexplained autopilot.

  5. 05

    Monthly evidence review

    You receive a concise account summary: what changed, what the data says, what remains uncertain and the next recommended decision.

Truth boundary / 04

Know what the management fee covers before the account changes.

Included in the launch scope

  • Initial account and conversion-path review
  • One prioritised Google Ads channel at launch
  • Campaign structure, locations and exclusions
  • Search-term and negative-keyword decisions
  • Agreed conversion and reporting checks
  • Monthly evidence summary and next actions

Not assumed or promised

  • Advertising media spend
  • Guaranteed ROAS, leads or sales
  • Unlimited campaigns or creative production
  • A London office or local address
  • Tracking that platforms cannot technically provide
  • Changes outside the written scope

London priority / UK delivery

London demand first. Remote delivery without pretending to be a local office.

London is the priority market because search competition, media costs and stakeholder expectations make weak measurement expensive. We work remotely with London and UK teams during UK working hours.

Location targeting is agreed at campaign level. We do not add UK cities, audiences or budget simply to make the account look larger.

Connect campaign measurement

Questions / 05

Google Ads management questions worth answering before launch.

How much does Google Ads management cost in London?

Our tightly scoped UK launch management starts from £199 per month. Media spend is separate and paid directly to Google. The written quote confirms the campaign type, deliverables and management fee before work starts.

Is ad spend included in the management fee?

No. You pay Google directly from your own advertising account. Our management fee covers the agreed campaign work, measurement and reporting scope, so ownership and costs remain visible.

Do you manage Google Ads for London businesses remotely?

Yes. London is the priority market for this service and delivery is remote across the UK. We do not claim a London office. Meetings, account access and reporting are handled online during UK working hours.

Which Google Ads campaign types do you manage?

The agreed scope can cover Search, Shopping, Performance Max or remarketing. We recommend the smallest useful campaign architecture for the available demand, conversion path and measurement quality.

Will the Google Ads account remain ours?

Yes. We work through managed access to your account. Your billing relationship, campaign history and data stay with your business, and the handover is documented when the engagement ends.

Can you guarantee a target ROAS or cost per lead?

No. Auction prices, competition, demand, offer quality and landing-page performance all affect the outcome. We define the measurement plan, document decisions and report what the account evidence supports.

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