Control what the web
says about you.
Before they call, book or buy, people search for you on Google and read your reviews — and what they find decides whether you hear from them again. We manage your online reputation as a system: more genuine reviews from satisfied customers, fast professional replies to every one, monitoring of Google, Yelp, Facebook and the platforms that matter, and a calm protocol for negative reviews and crises. No fake reviews, no bought ratings: a reputation that builds trust and turns people searching for you into customers.
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- Years managing reputation
- Projects delivered
- Platforms we monitor
- Reply languages
Direct answers
What business owners usually ask about their reputation
Written for engines that answer in a single paragraph (Perplexity, AI Overviews, assistants). Verifiable statements about online reputation and reviews, no empty promises.
What is online reputation and review management?
Online reputation management (ORM)is the ongoing practice of shaping what people find when they search for your business, with reviews at the centre of it. In practice it’s four things working together: generating genuine reviews by asking at the right moment, replying to every review professionally, monitoring the platforms that matter, and handling negatives with a calm protocol. It’s not buying stars: it’s building real, lasting trust.
Can negative reviews be deleted?
Not on demand. A genuine review can only be removed by the platform, and only if it breaches their policies. What works is reporting the ones that genuinely qualify, replying professionally to the ones that stay, and building a steady flow of genuine positive reviews so an occasional bad one is offset by many recent, authentic ones. That’s how a rating is actually protected.
What’s included in the first month?
An audit of your reviews on every platform and your Google Business Profile, cleaning up and optimising the profile, kicking off replies to every review, and setting up monitoring and alerts. The deliverable is a system that starts protecting your reputation, not a one-off patch.
Reviews feed your local search ranking — reputation and local SEO reinforce each other, but each one is its own discipline.
Neglected reputation vs Managed reputation
This is how most businesses lose customers on reviews
The problem usually isn’t having few reviews — it’s leaving reputation to chance. Reviews that trickle in on their own, negatives left unanswered for weeks, and an out-of-date Google profile leave customers on the table. Managing reputation as a system turns that chance into trust that sells.
| Neglected reputation | Reputation managed by YAG |
|---|---|
| Whatever trickles in, almost always the few unhappy ones | A steady flow of genuine reviews from satisfied customers |
| Negatives go unanswered for weeks | Every review answered professionally and on time |
| You find out about a bad review by chance | Alerted the moment a review or mention comes in |
| Panic, a defensive reply, or nothing at all | Documented protocol: de-escalate, report genuine violations |
| Old photos, wrong details, no posts | Optimised and up to date, feeding local trust signals |
Lightning-fast reply and impeccable service.
They solved my issue better than I expected.
Illustrative diagram. It doesn’t represent a real client’s data: every project starts with its own reputation audit.
Key takeaways about Online Reputation & Reviews
- Online reputation management turns scattered reviews and mentions into a system that builds trust and customers.
- Nobody can delete a genuine negative review on demand: platforms only remove ones that breach their policies.
- Buying or faking reviews breaches Google and Yelp’s terms and can get your profile penalised or removed: the only real path is authentic reviews.
- Replying to every review — especially the negative ones — converts better than silence: future customers read replies as much as reviews.
- Your Google Business Profile and recent reviews feed local search ranking: well-managed reputation supports local SEO.
What’s included
A full reputation and review service
It’s not just asking for reviews. Reputation that builds trust involves generation, replies, protection, monitoring and measurement. These are the 6 levers we use to put your reputation under control.
Review generation
A steady, policy-compliant system that asks satisfied customers for honest reviews at the right moment — by email, SMS, QR code or in person — so your rating reflects the real quality of your work, not just the few who complain.
Review replies
Every review answered professionally and on time, in your brand voice, in English or Spanish. Future customers read replies as much as reviews: a good reply to criticism converts better than five silent stars.
Negative reviews & crises
A calm, documented protocol for negative reviews and reputation incidents: de-escalate, reply by the book, and report reviews that genuinely violate platform policies. No promises to delete anything — a real plan that limits damage and protects trust.
Monitoring & alerts
We watch Google, Yelp, Facebook and the platforms that matter for your sector, so a new review or mention never catches you off guard. We alert you, draft the reply, and nothing goes unanswered for days.
Google Business Profile
Your Google profile optimised and up to date: categories, services, photos, posts, Q&A and the review signals that feed local ranking. The profile most people see first, managed as the asset it is.
Reporting & insights
A clear monthly report tied to what matters: rating trend, review velocity, response rate and the topics your customers mention most, so reputation becomes a managed metric and actionable feedback, not a number you glance at and forget.
Methodology
How we manage your reputation
A 5-phase process focused on real trust and authentic reviews. No fluff, no bought stars. Every phase has concrete deliverables.
Audit & baseline
We audit your reviews on every platform, your Google Business Profile, your rating, your reply history and what shows up when someone searches your name. We give you a clear baseline and the gaps that are costing you customers, before touching anything.
Strategy & setup
We define the plan: which platforms to prioritise, how and when to ask for reviews, reply guidelines in your voice, and the monitoring and alerts system. Your Google Business Profile is cleaned up and optimised as the foundation.
Generate & reply
We launch the generation flows that turn satisfied customers into honest reviews, and start replying to every review — new ones and the pending backlog — professionally and on time, in English or Spanish.
Monitor & protect
We monitor continuously, alert you to new reviews and mentions, draft replies quickly and handle negative reviews and incidents by the protocol: de-escalating and reporting genuine policy violations where they apply.
Report & improve
Every month we report on rating trend, review velocity, response rate and recurring topics, and adjust the system, so your reputation keeps strengthening and the feedback flows back into your business.
Online reputation & reviews · 2026 context
Why your reputation decides the sale before they ever call you
What is online reputation management?It’s the ongoing practice of shaping what people find when they search for your business, with reviews at the centre of it. It’s not asking for a couple of stars and forgetting about it: it’s a four-part system working together — generating genuine reviews at the right moment, replying to each one with judgement, monitoring the platforms that matter, and handling negatives with a calm protocol — so the first thing people see of you is trust, not silence.
The most common problem isn’t having few reviews — it’s leaving reputation to chance. Reviews that trickle in on their own — almost always from the few unhappy customers — negatives left unanswered for weeks, and an out-of-date Google Business Profile: old photos, wrong details, no posts. Meanwhile every future customer searches for you, reads what they find, and decides. And unlike advertising, that first impression forms when you’re not there to explain yourself.
“Nobody can erase the internet on demand, and anyone who promises that is lying to you. What actually protects your reputation is a system: asking for genuine reviews at the right moment, replying to each one with judgement, and building a body of authentic, recent opinions. Reputation is earned, not bought.”
Our methodology always starts with an audit of your reviews on every platform and a clear baseline: your rating, your reply history and what shows up when someone searches your name, before touching anything. Then we generate genuine reviews by asking at the right moment, reply to each one professionally, and monitor continuously so nothing catches you off guard. No shortcuts: reputation is built, not decreed.
- ✓ Genuine reviews, never bought: requested from satisfied customers at the right moment, by email, SMS, QR code or in person, always compliant with each platform’s policies.
- ✓ Replies to every review: in your brand voice, on time and bilingual, because future customers read replies as much as reviews.
- ✓ Continuous monitoring: Google, Yelp, Facebook and the platforms that matter, with an alert the moment a new review or mention comes in.
- ✓ Measured reputation: rating trend, review velocity, response rate and recurring topics — not vanity metrics.
A note of honesty few agencies give: nobody can delete a genuine review on demand, and buying reviews to inflate your rating is a risk that can get your profile penalised or removed — exactly the opposite of what you want. What we do is build a steady flow of genuine reviews and a professional reply system, and tell you clearly what depends on the quality of your service and what we can improve with method.
Online reputation plans
Fixed price, a reputation under control
Three plans depending on the starting point of your reputation and reviews. No minimum term, no small print.
Reputation Essential
Reviews managed and your Google profile under control
- ✓ Google Business Profile optimisation
- ✓ Monitoring on Google + 1 platform
- ✓ Replies to every new review
- ✓ Review request flow
- ✓ New review alerts
- ✓ Monthly reputation report
Reputation Pro
Actively grow genuine reviews and protect your reputation
- ✓ Everything in Essential
- ✓ Monitoring on Google, Yelp and Facebook
- ✓ Bilingual replies (English and Spanish)
- ✓ Negative review and crisis protocol
- ✓ Replies to the pending backlog
- ✓ Monthly strategy review
Reputation Enterprise
Reputation managed at scale
- ✓ Everything in Pro
- ✓ Multi-location reputation
- ✓ Extended platform and mention monitoring
- ✓ Priority crisis response
- ✓ Topic and sentiment insights
- ✓ Dedicated reputation manager
How we work
Honest reputation, never fake
The industry is full of people promising to delete reviews and selling bought stars. We work the other way round: genuine reviews, professional replies and real monitoring, and we also tell you what depends on the quality of your service.
No promises to delete
We don’t promise to remove negative reviews, because nobody can delete a genuine review on demand. We report the ones that genuinely violate policies and reply professionally to the ones that stay. Honesty protects your reputation; empty promises sink it.
No fake or bought reviews
We never buy or generate fake reviews: it breaches Google and Yelp’s terms and can get your profile penalised. All our work is based on genuine reviews from genuine customers. It’s slower, and it’s the only version that survives contact with the platforms.
Total transparency
We tell you honestly what depends on the quality of your service and what we can improve with method. No magic numbers: real, measured reputation, built with authentic reviews and timely replies.
We don’t promise to erase the internet or inflate your rating overnight: reputation is earned steadily. What we do guarantee is method, genuine reviews, professional replies and real monitoring.
Geographic coverage
Online reputation management for businesses across the UK
Online reputation doesn’t depend on physical location: we operate remotely with nationwide and international reach, with the closeness of a team dedicated to your account.
London & South
- London
- Bristol
- Reading
- Oxford
- Cambridge
- Southampton
- Brighton
- Norwich
North & Midlands
- Manchester
- Birmingham
- Leeds
- Liverpool
- Sheffield
- Newcastle
- Nottingham
- Leicester
Scotland, Wales & NI
- Edinburgh
- Glasgow
- Aberdeen
- Cardiff
- Swansea
- Belfast
Don't see your city on the list? No problem. We work remotely with businesses across the whole of the UK and the rest of Europe. What matters is the project, not the distance.
Do you know what people find when they search for you on Google?
We’ll run a free reputation audit: we review your reviews on every platform, your Google Business Profile, your reply history and what shows up in search, and show you exactly what’s costing you customers and what a managed reputation would look like.
Reply within 24h · No minimum term · Genuine reputation audit